Mobile giant Sony Ericsson issue profit warning

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Mobile News

Mobile giant Sony Ericsson issue profit warning

Friday March 20, 2008

A slow in growth of mid-to high-end mobile handsets along with component shortages for mid-priced mobile handsets has prompted Sony Ericsson to predict a Q1 sales decrease.

The predicted sales slump highlights Sony Ericsson’s reliance on the European high-end mobile sector for growth, a reliance that the mobile handsets giant is trying to lessen. The strategy is to for Sony Ericsson to bolster their growth is to push ahead with expanding the breadth of its portfolio in combination with developing its presence in new markets. Qatar, for example, has been highlighted as one of many growth areas for the mobile handset provider.

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